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If you own an iPad, you are painfully aware of the fact that most iPad apps cost much more than their iPhone contemporaries. Sometimes they can cost as much as five times the price of a standard iPhone app. With this in mind, you might want to consider an alternate strategy for pricing the iPad version of your breakthrough new app. Here are a few ideas.
First and foremost, look at what the competition is doing. Many of the iPad apps created by large and well known software development firms have a bigger pricetag because of name and brand recognition. Just look at the difference between the official Scrabble for iPad and the unofficial "Words With Friends." You will have to pay $9.99 for Scrabble and only $1.99 for Words With Friends, and they are almost exactly the same app. The lesson is this. Just because somebody else is charging more, doesn't mean you can. That is, unless you have the weight of an excellent reputation behind you.
You should also consider just how much your app actually does. The iPad is a funny sort of in-between device. You can make some very rich applications, or you can make another version of the calculator. People generally expect more out of their iPad applications, but they won't be willing to pay more than $.99 unless you have put a lot more effort into creating something more fully featured and unique.
And lastly, even though it isn't the iPhone, people are still trained to feel like they shouldn't be paying more than $.99 for most apps. The more you charge, the more time they spend trying to make up their minds. This is food for thought for every developer working with Apple's i-platform.
For those of you who still aren't sure what you should charge, send us an email or give us a call. We are happy to help you find a pricing strategy that will make your new iPad app a success!
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