Electronic Arts believes that this assessment of the popularity of brands among consumers, iPhone and other mobile devices such as the use.
Electronic Arts said it had sold 16 of his favorite tracks for download to users at lower prices through iPhonefrom $ 0.99 to $ 2.99. The discount is 28 June 2010 border.
Apple iPhone 4 has a 3.5 inch screen with a native resolution of 960 x 640 pixels. Commonly known as the visualization of the retina, this is four times the pixel density of a typical lcd display to a whopping 326 pixels per inch, and offers a higher resolution for the players.
Apple iPhone supports over 100 functions with a 3-axis gyroscope and allows users to play with greater ease.
Electronic Arts recently released NCAAFootball for iPhone This is the fourth game pioneer developed specifically for the iPhone 4, the new display of the retina. Players have the opportunity to play, selected from 55 universities and the new BCS National Championship can be.
EA Sports has asked FIFA 2010, another EA game, which allows users to play with one of 570 teams in 30 leagues with iPhone's touchscreen and accelerometer.
We believe that popular titles like FIFA World Cup 2010 in South Africa, Scrabble, Tetris,MONOPOLY and BATTLESHIP helps Electronic Arts mobile division has a significant market share and top-line growth at hand.
video game industry is a key transition phase. With the introduction of smart phones, iPad, iPhone and PDAs, mobile gaming is becoming an important market revenue gain for gaming companies.
According to market research firm DFC Intelligence, the industry of mobile gaming is expected to grow to $ 11700000000 2014. The iPhone is estimated to represent only 24%throughout the game software sales. In our view, this will be an important driver of growth for Electronic Arts.
Electronic Arts is growing as it has been a non-GAAP revenue of $ 4160000000, and had 27 titles that sold more than one million units in fiscal year 2010.
However, Electronic Arts is strong competition from Activision Blizzard (ATVI - Snapshot Report), Take-Two Interactive Software Inc. (TTWO - Snapshot report) and deprived of sony Online Entertainment LLC.
WeI think Electronic Arts has a strong pipeline of products such as Medal of Honor, Dead Space 2, Need for Speed Hot Pursuit 2 and Crysis in the second half of 2010, it is likely that their top-line growth in coming quarters drive.
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