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Sports fans can argue all day about some of the statistics of past seasons. But once they see the facts in a record book is the argument to an end.
Scrabble players can discuss the correct spelling of a word. But once they see the facts in a dictionary, there can be no dispute to be more.
These days, thanks to the growth of the Internet, is to believe too often for small businesses that "no one uses the Yellow Pagesmore. "
But the facts show that these sections of the press still used a million times a day, millions and billions of dollars of calls to local businesses of all kinds.
How do we know? Well, first there are a lot of research by various organizations through surveys and focus groups. But even more powerful are the accounts of customers who actually track every single phone call from their Yellow Pages ads. They do this through a unique numberfound that only in the Yellow Pages and nowhere else, or paying a tracking service to a unique number in their advertising and provide them with monthly reports. sophisticated advertisers, a different number to each of their single track shows!
If you are going to seriously consider your marketing, of course you know that you can monitor everything. Finally, how can you improve what you do not follow? How do I know what to do, more or less if you do not haveaccurate statistics? How to know which of your ads are doing well and which need improvement?
But what happens if you do not want to go through the trouble of time and expense of tracking your ads? Here's the good news:
Yellow Pages publishers often pay for the tracking service is an additional fee and give you an ad for free if you accept me for them to publish the results of your ads.
Then you can use the monitoring reports as evidence of other potential advertisers, YellowPages can produce boatloads of cash calls and advertising. received in return you get a free ad that will bring extra profits and calls for no cost. everybody wins (out of competition)!
But there is a catch, of course: The publisher must know that the most important indicator is working well (it should pay because they want to pursue a listing of poorly designed?). This means that you need quite a display that follows the rules of Yellow Pages advertising (size, content, etc.), so it is clear, placeYour ad will be positive. Not even putting an ad with your company name at the top and nothing that sets you apart from the competition and expects that publishers want to pay for the calls you get just thinking the title.
So make sure you create a large display, and then ask your local representative if the publisher offers a free ad. Even if they do not, they can offer at least the bill for the number of foot tracking and reporting service. In both cases, you win!
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